REACHING MOBILE, MOBILE, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	1057 Pinemont Dr	GIS Latitude	30.667710	
Subdivision		GIS Longitude	-88.180010	
Zip Code	36609	Sitescape Category	Suburbscape	
State Region	Gulf Coast Region	Sitescape Group	Medium Suburbs	
Association	Mobile 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	414,958	22,734	50,894	162,235	
2010 Households	159,010	10,397	20,113	62,776	
2010 Group Quarters	9,711	63	3,155	2,825	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 4240 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	4,240	40.78%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	3,500	33.66%	
Working Communities	Blue-collar, Working Families	1,906	18.33%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Minority Metro Communities segment. Approximately 625 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	625	6.01%	
Dream Weavers
(71.55% unreached)	Well-off families with school age children, living an affluent, suburban version of the American Dream 	591	5.68%	
Status Conscious Consumers
(70.14% unreached)	Middle-aged Baby Boomer households living in suburban neighborhoods within a manageable commute to well-paying city jobs	326	3.14%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	108,949	68.52%	7,425	71.41%	
Religious but NOT Evangelical	31,903	20.06%	1,679	16.15%	
Spiritual but NOT Evangelical	14,612	9.19%	1,313	12.63%	
Non-Evangelical but NOT Interested	63,325	39.82%	4,432	42.63%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	28,249	18%	5,066	17%	
Inactive Evangelical HHlds	21,812	14%	3,912	13%	
# New Churches Needed	0	1	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	8,705	84%	
Family Restaurants/Steak Houses-Visit Any	8,597	83%	
Home Personal Computer-HH Own	8,420	81%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	7,693	74%	
Movies-Attended Movie In Last 6 Months	7,335	71%	
Listening To Music	7,233	70%	
HH Uses Computer For Internet/E-mail	6,994	67%	

This mission site is located in the Gulf Coast Region of the Alabama State Board of Missions.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)