REACHING MOBILE, MOBILE, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	5916-5998 Rio Vista Dr	GIS Latitude	30.629820	
Subdivision		GIS Longitude	-88.179820	
Zip Code	36693	Sitescape Category	Suburbscape	
State Region	Gulf Coast Region	Sitescape Group	Medium Suburbs	
Association	Mobile 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	414,958	17,513	36,281	155,332	
2010 Households	159,010	6,960	15,333	61,148	
2010 Group Quarters	9,711	264	365	4,236	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 4074 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	4,074	58.53%	
Mainstay Communities	Established, Diverse Households	1,973	28.34%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	526	7.56%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Small Town Success segment. Approximately 753 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Small Town Success
(69.25% unreached)	White-collar, college educated, middle-aged working couples living in newly developed subdivisions outside the nation's beltways	753	10.82%	
Dream Weavers
(71.55% unreached)	Well-off families with school age children, living an affluent, suburban version of the American Dream 	353	5.07%	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	264	3.79%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	108,949	68.52%	4,765	68.46%	
Religious but NOT Evangelical	31,903	20.06%	1,070	15.38%	
Spiritual but NOT Evangelical	14,612	9.19%	847	12.17%	
Non-Evangelical but NOT Interested	63,325	39.82%	2,847	40.91%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	28,249	18%	3,840	17%	
Inactive Evangelical HHlds	21,812	14%	2,965	13%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Family Restaurants/Steak Houses-Visit Any	6,001	86%	
Fast Food/Drive-In Restaurant-Visit Any	5,949	85%	
Home Personal Computer-HH Own	5,748	83%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	5,258	76%	
Movies-Attended Movie In Last 6 Months	4,847	70%	
Listening To Music	4,831	69%	
HH Uses Computer For Internet/E-mail	4,825	69%	

This mission site is located in the Gulf Coast Region of the Alabama State Board of Mission.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)