REACHING MONTGOMERY, MONTGOMERY, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	1115 Heilpern St	GIS Latitude	32.361850	
Subdivision		GIS Longitude	-86.330470	
Zip Code	36108	Sitescape Category	Suburbscape	
State Region	South Central Region	Sitescape Group	Medium Suburbs	
Association	Montgomery			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	223,356	14,695	33,670	99,182	
2010 Households	90,681	6,138	10,895	42,685	
2010 Group Quarters	12,441	485	7,710	1,537	

TOP COMMUNITY TYPES
The largest type of community within this area is high density, inner-city neighborhoods. Approximately 5386 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Urban Communities	High Density, Inner-city Neighborhoods	5,386	87.75%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	662	10.79%	
Working Communities	Blue-collar, Working Families	90	1.47%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Minority Metro Communities segment. Approximately 427 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	427	6.96%	
Military Family Life
(58.42% unreached)	Young American and ethnically-mixed couples and families who live in small towns on and around military bases and serving in the U.S. armed forces 	230	3.75%	
Small Town Endeavors
(67.38% unreached)	A mix of lower income, young and old, singles, families and single parents living in older homes and small apartments in working-class towns 	37	0.6%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	64,240	70.84%	4,358	71%	
Religious but NOT Evangelical	21,627	23.85%	1,947	31.72%	
Spiritual but NOT Evangelical	7,049	7.77%	181	2.95%	
Non-Evangelical but NOT Interested	36,036	39.74%	2,369	38.59%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	19,894	22%	3,713	22%	
Inactive Evangelical HHlds	6,547	7%	1,222	7%	
# New Churches Needed	0	1	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	5,170	84%	
Listening To Music	4,178	68%	
Movies-Attended Movie In Last 6 Months	4,176	68%	
Family Restaurants/Steak Houses-Visit Any	4,157	68%	
Ailments Last Yr-Any Ailment	3,887	63%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	3,815	62%	
Home Personal Computer-HH Own	3,663	60%	

This mission site is located in the South Central Region of the Alabama State Board of Missions.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)