REACHING HATCHECHUBBEE, RUSSELL, GA
This location has been identified as one of the top areas in Georgia in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	144-178 Samuel Rd	GIS Latitude	32.297200	
Subdivision		GIS Longitude	-85.355400	
Zip Code	36858	Sitescape Category	Countryscape	
State Region	South Central Region	Sitescape Group	Remote Areas	
Association	Russell 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-7 MILES	7-10 MILES	10-15 MILES	
2010 Population	51,155	0	0	0	
2010 Households	22,502	0	0	0	
2010 Group Quarters	687	0	0	0	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 0 households within the 0-7 mile band as indicated on the map fall into this description.

COMMUNITY	0-7 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	0	0%	
Working Communities	Blue-collar, Working Families	0	0%	
Mainstay Communities	Established, Diverse Households	0	0%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the 2nd City Homebodies segment. Approximately 0 households within the 0-7 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
2nd City Homebodies
(70.94% unreached)	Financially conservative, dual working, middle-aged couples and families living in small, satellite cities along the East and West coasts	0	0%	
2nd Generation Success
(73.84% unreached)	Upper-middle-class and large multi-ethnic households working in white and blue-collar jobs within metro fringe communities	0	0%	
Academic Necessities
(61.26% unreached)	Multi-ethnic campus communities dominated by young college-educated families and students living in gentrifying neighbourhoods 	0	0%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	15,546	69.09%	0	0%	
Religious but NOT Evangelical	5,303	23.56%	0	0%	
Spiritual but NOT Evangelical	1,560	6.93%	0	0%	
Non-Evangelical but NOT Interested	8,893	39.52%	0	0%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	4,362	19%	0	0%	
Inactive Evangelical HHlds	2,595	12%	0	0%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fraternal order member	0	0%	
Religious club member	0	0%	
Civic club member	0	0%	
Veterans club member	0	0%	
Member of a body of local government	0	0%	
Country club member	0	0%	
Business club member	0	0%	

This mission site is located in the South Central Region of the Alabama State Board of Mission.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)