REACHING WILSON, WILSON, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	5315-5363 Carr Rd	GIS Latitude	35.648570	
Subdivision		GIS Longitude	-77.923500	
Zip Code	27893	Sitescape Category	Townscape	
State Region	Region 2:  Central Coast	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	79,218	3,496	42,303	26,150	
2010 Households	31,385	1,348	16,594	10,639	
2010 Group Quarters	1,797	4	1,605	211	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 531 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	531	39.36%	
Country Communities	Rural, Agri. & Mining Families	288	21.35%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	259	19.2%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 481 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	481	35.68%	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	259	19.21%	
Hinterland Fam.
(41.08% unreached)	Blue-collar, middle-aged families and couples settled in isolated towns and villages throughout the South 	186	13.8%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	21,552	68.67%	872	64.68%	
Religious but NOT Evangelical	7,022	22.37%	244	18.11%	
Spiritual but NOT Evangelical	2,254	7.18%	110	8.13%	
Non-Evangelical but NOT Interested	12,611	40.18%	522	38.76%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	4,007	13%	194	14%	
Inactive Evangelical HHlds	5,825	19%	283	21%	
# New Churches Needed	0	1	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,189	88%	
Family Restaurants/Steak Houses-Visit Any	1,104	82%	
Home Personal Computer-HH Own	1,007	75%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	963	71%	
Ailments Last Yr-Any Ailment	911	68%	
Listening To Music	893	66%	
Like To Have Circle Of Close Friends	867	64%	

This mission site is located in the Region 2:  Central Coast of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)