REACHING HOPE MILLS, CUMBERLAND, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	5413 Labrador Dr	GIS Latitude	34.928190	
Subdivision		GIS Longitude	-78.884570	
Zip Code	28348	Sitescape Category	Townscape	
State Region	Region 3:  Southeast Coast	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	318,496	8,667	50,548	87,288	
2010 Households	120,003	3,237	19,553	34,972	
2010 Group Quarters	16,560	58	441	1,664	

TOP COMMUNITY TYPES
The largest type of community within this area is established, diverse households. Approximately 1642 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Mainstay Communities	Established, Diverse Households	1,642	50.74%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	611	18.88%	
Country Communities	Rural, Agri. & Mining Families	587	18.14%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Minority Metro Communities segment. Approximately 596 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	596	18.41%	
Rural Southern Living
(58.60% unreached)	Low income, blue-collar couples and families scattered in sparsely settled mobile home communities across the South	583	18.01%	
Family Convenience
(63.76% unreached)	Sprawling families living in remote towns and military bases containing dual-income couples working at skilled blue-collar jobs in manufacturing and construction as well as in the military	305	9.42%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	82,958	69.13%	2,135	65.95%	
Religious but NOT Evangelical	25,852	21.54%	533	16.45%	
Spiritual but NOT Evangelical	9,867	8.22%	374	11.55%	
Non-Evangelical but NOT Interested	48,094	40.08%	1,228	37.95%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	17,420	15%	518	16%	
Inactive Evangelical HHlds	19,625	16%	583	18%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	2,866	89%	
Family Restaurants/Steak Houses-Visit Any	2,780	86%	
Home Personal Computer-HH Own	2,636	81%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	2,397	74%	
Ailments Last Yr-Any Ailment	2,217	69%	
Listening To Music	2,215	68%	
Important To Respect Customs And Beliefs	2,207	68%	

This mission site is located in the Region 3:  Southeast Coast of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)