REACHING FAYETTEVILLE, CUMBERLAND, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	6748 Cedar Chest Ct	GIS Latitude	35.042190	
Subdivision		GIS Longitude	-79.018490	
Zip Code	28314	Sitescape Category	Suburbscape	
State Region	Region 3:  Southeast Coast	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	318,496	12,652	50,338	140,078	
2010 Households	120,003	4,802	18,780	52,209	
2010 Group Quarters	16,560	11	27	6,894	

TOP COMMUNITY TYPES
The largest type of community within this area is young singles / aspiring-multihousing. Approximately 2269 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Aspiring Communities	Young Singles / Aspiring-Multihousing	2,269	47.25%	
Urban Communities	High Density, Inner-city Neighborhoods	1,953	40.67%	
Mainstay Communities	Established, Diverse Households	230	4.79%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Moderate Conventionalists segment. Approximately 202 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Moderate Conventionalists
(67.18% unreached)	Highly mobile, middle-class singles and childless couples living in modest homes, semi detached houses and apartments scattered throughout second-tier cities	202	4.21%	
2nd City Homebodies
(70.94% unreached)	Financially conservative, dual working, middle-aged couples and families living in small, satellite cities along the East and West coasts	173	3.6%	
Struggling city Centers
(67.80% unreached)	Young, single and single-parent minority renters living in very low-income city neighborhoods throughout the South  	169	3.52%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	82,958	69.13%	3,450	71.84%	
Religious but NOT Evangelical	25,852	21.54%	1,392	29%	
Spiritual but NOT Evangelical	9,867	8.22%	253	5.27%	
Non-Evangelical but NOT Interested	48,094	40.08%	1,814	37.77%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	17,420	15%	3,093	13%	
Inactive Evangelical HHlds	19,625	16%	3,485	15%	
# New Churches Needed	0	5	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	4,024	84%	
Family Restaurants/Steak Houses-Visit Any	3,616	75%	
Listening To Music	3,310	69%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	3,218	67%	
Ailments Last Yr-Any Ailment	3,217	67%	
Movies-Attended Movie In Last 6 Months	3,201	67%	
Home Personal Computer-HH Own	3,140	65%	

This mission site is located in the Region 3:  Southeast Coast of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)