REACHING GREENSBORO, GUILFORD, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	3844 Maribeau Woods Dr	GIS Latitude	36.027860	
Subdivision		GIS Longitude	-79.860030	
Zip Code	27407	Sitescape Category	Suburbscape	
State Region	Region 5:  Piedmont Triad	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	488,074	18,131	41,600	177,007	
2010 Households	194,637	7,393	17,049	71,815	
2010 Group Quarters	16,209	139	896	11,770	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 2549 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	2,549	34.48%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	2,407	32.56%	
Urban Communities	High Density, Inner-city Neighborhoods	1,420	19.21%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Moderate Conventionalists segment. Approximately 625 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Moderate Conventionalists
(67.18% unreached)	Highly mobile, middle-class singles and childless couples living in modest homes, semi detached houses and apartments scattered throughout second-tier cities	625	8.45%	
Af. Amer. Neighborhoods
(69.94% unreached)	Young, working-class minority city dwellers and single-parent families with low educational levels living in older homes and low-rise apartments 	617	8.35%	
Latino Nuevo
(67.98% unreached)	Primarily young, un-educated, but large-family Hispanic households concentrated in the barrios of border states like Texas and California earning very low incomes as laborers and service workers  	492	6.65%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	136,556	70.16%	5,210	70.48%	
Religious but NOT Evangelical	39,383	20.23%	1,667	22.55%	
Spiritual but NOT Evangelical	18,879	9.7%	601	8.12%	
Non-Evangelical but NOT Interested	78,865	40.52%	2,948	39.88%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	25,491	13%	3,155	13%	
Inactive Evangelical HHlds	32,590	17%	4,034	17%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	6,326	86%	
Family Restaurants/Steak Houses-Visit Any	5,859	79%	
Home Personal Computer-HH Own	5,331	72%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	5,149	70%	
Listening To Music	4,976	67%	
Ailments Last Yr-Any Ailment	4,938	67%	
Movies-Attended Movie In Last 6 Months	4,767	64%	

This mission site is located in the Region 5:  Piedmont Triad of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)