REACHING CHARLOTTE, MECKLENBURG, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	5810 Martha Ellen Ln	GIS Latitude	35.272460	
Subdivision		GIS Longitude	-80.757420	
Zip Code	28213	Sitescape Category	Suburbscape	
State Region	Region 6:  Central Piedmont	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	937,663	17,795	58,030	290,300	
2010 Households	366,792	6,236	20,467	115,804	
2010 Group Quarters	18,010	22	5,196	6,490	

TOP COMMUNITY TYPES
The largest type of community within this area is high density, inner-city neighborhoods. Approximately 2486 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Urban Communities	High Density, Inner-city Neighborhoods	2,486	39.87%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	2,131	34.18%	
Working Communities	Blue-collar, Working Families	700	11.23%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Getting By segment. Approximately 777 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Getting By
(76.15% unreached)	Very low income minority single and single-parent households located in dense neighborhoods of small cities 	777	12.46%	
Af. Amer. Neighborhoods
(69.94% unreached)	Young, working-class minority city dwellers and single-parent families with low educational levels living in older homes and low-rise apartments 	681	10.92%	
Latino Nuevo
(67.98% unreached)	Primarily young, un-educated, but large-family Hispanic households concentrated in the barrios of border states like Texas and California earning very low incomes as laborers and service workers  	504	8.08%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	261,034	71.17%	4,435	71.11%	
Religious but NOT Evangelical	70,896	19.33%	1,553	24.9%	
Spiritual but NOT Evangelical	39,966	10.9%	444	7.13%	
Non-Evangelical but NOT Interested	150,766	41.1%	2,441	39.14%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	46,416	13%	3,296	12%	
Inactive Evangelical HHlds	59,342	16%	4,214	16%	
# New Churches Needed	35	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	5,221	84%	
Family Restaurants/Steak Houses-Visit Any	4,601	74%	
Home Personal Computer-HH Own	4,323	69%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	4,145	66%	
Listening To Music	4,101	66%	
Movies-Attended Movie In Last 6 Months	4,058	65%	
Ailments Last Yr-Any Ailment	4,044	65%	

This mission site is located in the Region 6:  Central Piedmont of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)