REACHING ROCKY FORD, OTERO, CO
This location has been identified as one of the top areas in Colorado in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	900-998 S 12th St	GIS Latitude	38.044400	
Subdivision		GIS Longitude	-103.719920	
Zip Code	81067	Sitescape Category	Townscape	
State Region	Eastern Plains	Sitescape Group	Small Towns	
Association	Arkansas Valley			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	18,652	5,055	1,576	2,509	
2010 Households	7,903	2,119	673	1,032	
2010 Group Quarters	568	102	9	66	

TOP COMMUNITY TYPES
The largest type of community within this area is established, diverse households. Approximately 954 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Mainstay Communities	Established, Diverse Households	954	45.04%	
Working Communities	Blue-collar, Working Families	677	31.96%	
Upscale Communities	Affluent, White-collar Families	297	14.02%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Urban Blues segment. Approximately 840 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Urban Blues
(64.35% unreached)	Young Hispanic families, singles, and single parents living in urban areas working in low paying, entry-level blue-collar and service jobs 	840	39.64%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	336	15.86%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	249	11.75%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	5,126	64.86%	1,391	65.65%	
Religious but NOT Evangelical	1,044	13.22%	291	13.73%	
Spiritual but NOT Evangelical	680	8.6%	179	8.43%	
Non-Evangelical but NOT Interested	3,402	43.04%	922	43.49%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	697	9%	182	9%	
Inactive Evangelical HHlds	2,081	26%	545	26%	
# New Churches Needed	4	1	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,837	87%	
Family Restaurants/Steak Houses-Visit Any	1,709	81%	
Home Personal Computer-HH Own	1,541	73%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,464	69%	
Ailments Last Yr-Any Ailment	1,399	66%	
Like To Have Circle Of Close Friends	1,368	65%	
Listening To Music	1,365	64%	

This mission site is located in the Eastern Plains of the Colorado Baptist General Convention.  For more information about this need, contact the regional Church Planting Strategist:  Jim Misloski (jmisloski@cbgc.org)